So what does Beto need to do now?
He needs to take a break and not do anything for a while.
For nearly the last two years, he has put an incredible amount of stress on his body traveling across this state eating shitty food and getting minimal sleep.
Although he may say he has no regrets about his campaign, I have no doubt there are things running through his mind that he wish he could have done differently.
On one hand, Beto did better than Hillary.
On the other hand, Ted did worse than Abbott.
In the other statewide races, some of the Republican statewide officeholders probably did get a little bit of heartburn. But in those races, Republicans were being challenged by some former Republicans.
In other words, Texas ain't liberal.
"But then why did Beto get so close tho?"
Well because the media has not let 2016 go, and Beto is a good-looking guy. Don't kid yourself if you don't think Beto's looks did not help him. And good for him playing up his strengths by livestreaming everything he did. But if he looked like, I dunno, I don't want to be mean, but if he look liked anybody else, the media would not have had as big as a hard-on for him.
If you do not believe me on the looks thing, look at the other statewide races. The uglier the Republican - Dan Patrick, and Ken Paxton - the closer the race.
But looks can only get you so far with...some people.
So what else could he have done differently?
Beto probably could have done a lot more to encourage more Republicans to break for him, but he was too worried about losing a base that he was not going to lose. Impeachment talk probably did not help. Medicare for all probably did not help. This whole recent push for teacher shit...this was obviously something fed to Beto at the last moment. He had not really talked about teachers for much of the campaign and all of sudden at the last minute...teachers! That reeks of Democratic consultant hackery the kind Beto allegedly eschewed.
And look, there are lessons for Ted Cruz.
His late campaign start did him no favors. That and his team around him was not prepared in any way to handle Beto. They gave Beto way too much time to let Beto define himself. To be fair, a lot of GOP consultants have not had much experience dealing with competitive general elections, but that is not an excuse for some of the weak ads that they produced and the lack of a ground game. But you gotta hand it to whoever told him to mine for votes along the border. In some of these more rural border counties, had Cruz spent some time there, he could have flipped a couple of those thereby putting Democrats in future cycles on the defensive in their own backyard.
And that's all I have to say about that. For now.
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