Pretty soon the folks at the El Paso Times will start endorsing candidates.
The El Paso Times editorial board probably has not even met yet on this, but I know who it will likely endorse in House District 76.
We know the Board will NOT endorse Norma Chavez.
We know the Board will NOT endorse Naomi Gonzalez this time around.
Which means it will likely endorse Cesar Blanco.
The Board will give some convoluted reasoning about Cesar's connections in D.C. even though as a freshman House member in Austin these alleged connections do not mean much, and something about how he is a "fresh new face". Which is true. The guy barely moved to El Paso.
Cesar would really have to screw the pooch not to get the El Paso Times' endorsement.
Now, does getting the El Paso Times endorsement matter?
Yes and no.
"No" because the substance of the endorsement really does not matter. It's the material that matters. An endorsement is the equivalent of free direct mail and online advertising.
The El Paso Times will publish the endorsement first to explain itself. Then it will publish it again by the time election day comes around, and of course, it will leave those endorsements up on its website.
If you are Cesar, who has admitted to having something of a name ID problem, you kinda want that endorsement.