Steve Ortega has a problem. Some of you cuties out there would say he has 78 problems.
Some will say Steve did not have a record to run. But neither did Obama when he first ran for POTUS, neither did our pansexual, Mary Gonzalez, when she ran for the Legislature, and Vince's record was not much compared to Chente Quintanilla's record (not that Chente had much to begin with), and they all still won.
Steve's problem is that he did not come out swinging from the get-go. There is a lot of things going on in El Paso to brag about, whether it is a credit to you or not. Even if it is not to your credit, hell, take credit. Obama does it all the time about saving Detroit (although it was Bush who did it). Low crime rate, the growing medical school, Fort Bliss expansion, low unemployment, and so on...all things candidate for Mayor Max Powers would have taken credit for.
Also, instead of "We Believe in Steve", it should have been "Keep El Paso Moving Forward." Instead of the commercial of Steve in an office doing an interivew, he should have had a commercial - first - of him walking through downtown El Paso talking about a "Field of Dreams" rather than defending himself for making "tough decisions".
The other problem for Steve is that he is an attorney. Attorneys know how to make arguments in a courtroom, but attorneys do not know how to make a sell...unless someone is under legal duress. We all saw Leeser's commercial. How could you NOT love that guy? And he said absolutely nothing!
But that's all too little to late.
So what's Steve supposed to do now?
If you are behind, go negative. Steve took all the blows because he was the perceived frontrunner, but now the frontrunner is Oscar Leeser. It's Oscar's turn. If there is one thing that gets under a salesman's skin is when you start asking him questions about what he is selling.
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